London, UK – [Exact date to be confirmed]: The Professional Triathletes Organisation (PTO) is excited to announce Kia as the Official Transport Partner for the 2025 Qatar T100 Triathlon World Championship Final, taking place in Doha from 10-13 December 2025. This marks Kia’s first partnership with the PTO in the region, supporting the launch of a major global triathlon event in Qatar and bringing the world’s best triathletes and fans together in a thrilling celebration of sport.
Kia joins the T100 Triathlon World Tour as Official Automotive Partner for the Doha event, uniting two brands driven by performance, innovation, and design excellence.
As Kia introduces its latest range of premium vehicles to the market, the partnership provides a powerful platform to showcase its multi-utility capability, refined craftsmanship, and bold new aesthetic. Kia vehicles will play a central role across the event, supporting the athletes, enhancing the overall experience, and connecting the brand with a global community that shares its spirit of progress and ambition.
There’s no better way for the world’s best professional triathletes to experience Qatar than in a Kia.
“We are thrilled to welcome Kia, through its official distributor Al-Attiya Motors and Trading Co. (AMTC), as a key partner for the Qatar T100. Their support will enhance the experience for athletes, staff, and fans alike, while helping us deliver a first-class, world championship event in a new region. Kia’s brand aligns perfectly with the performance, innovation, and global ambition of the T100 Triathlon.”
Stuart Ramsey, PTO Chief Commercial Officer
“Partnering with the PTO for the Qatar T100 is an exciting opportunity to bring our vehicles into a dynamic, international sporting event. The T100’s audience of athletes and fans is perfectly aligned with Kia’s commitment to performance, innovation, and creating memorable experiences. We look forward to being part of this world-class event and engaging fans in Qatar and beyond.”
Hossam Abu Shadi, Vice-President – Commercial of Kia Qatar
The Qatar T100 Triathlon World Championship Final is the culmination of the T100 Race to Qatar, a season-long global series featuring 100km races; 2km swim, 80km bike, 18km run, across nine iconic locations including Singapore, San Francisco, Vancouver, London, the French Riviera, Spain, Wollongong, and Dubai. The Doha weekend will showcase the season’s professional races, amateur competitions, and community events, including a mass 5km fun run and immersive fan village experiences.
By partnering with the PTO, Kia is connecting with a highly engaged, active, and international audience of athletes, multisport enthusiasts, and fans, while demonstrating its commitment to supporting high-performance sport and memorable experiences. Kia vehicles will be an integral part of the event, both on the road and on display, offering fans a chance to engage with the brand in a dynamic, memorable environment.
T100 weekends are ‘festivals of multisport’ and feature a range of opportunities for amateur athletes of all levels to get involved. From experienced amateurs tackling the 100km distance to other triathlon distances and first-time swim, bike and run participants taking on single discipline, untimed events.
Event highlights in Qatar include the following and a youth triathlon will also be announced in the coming weeks.
- Wednesday, Dec 10: Mass 5k/1km fun run for the local community and visiting athletes
- Thursday, Dec 11: Event and fan village opens with dining, entertainment, and expo across Lusail Plaza
- Friday, Dec 12: Season-long T100 Race To Qatar series concludes with T100 Professional Races, awarding the 2025 World Championship title
- Saturday, Dec 13: Amateur races including the T100 Age-Group World Championship, open-entry 100km distance, and sprint triathlon
Source: KIA Qatar
