Peugeot’s latest evolution of the mid‑size 308 and 308 SW delivers a substantive refresh focused on design refinement, enhanced efficiency, a broader powertrain lineup, and advanced digital features. Positioned as a vehicle that balances everyday versatility with driving pleasure, the new 308 series encapsulates Peugeot’s contemporary design language and electrification strategy.
The new Peugeot 308 and 308 SW represent a well‑rounded evolution of a core model in Peugeot’s range. They combine contemporary design, electrified powertrain variety, digital innovation, and environmental considerations — positioning them strongly in the compact car segment. Peugeot’s efforts to retain practicality (especially in the SW estate), upgrade user convenience through smart charging features, and enhance efficiency demonstrate a thoughtful response to evolving customer expectations.
Design & Exterior
Peugeot has reimagined the 308’s exterior with a stronger road presence and aerodynamic enhancements:
- Illuminated front emblem: First for the 308 line, this brand signature elevates visual identity.
- Revamped front fascia: Includes a redesigned grille with wider centre spacing for airflow optimization, new trapezoidal lower bumper, and air intakes to guide airflow toward wheel arches for improved aerodynamics.
- Distinctive lighting: Signature three‑claw LED technology for daytime running and indicators (with sequential indicators on higher trims), plus new full LED or Matrix LED headlight options depending on trim.
- Wheels & colours: New diamond‑cut alloy wheels (17″ on Allure, 18″ on higher trims; electric versions get standard 18″), and exclusive colours such as Lagoa Blue and Ingaro Blue on select models.
Both the hatchback 308 and estate 308 SW retain distinct silhouettes: the former with a sporty stance and the latter with a sleek, elegant profile prioritising practicality.
Interior & Technology
Inside, the new 308 continues Peugeot’s focus on driver ergonomics and digital experience:
- Digital cockpit: A fully digital instrument cluster with optional 3D graphics enhances both readability and modern appeal.
- 10″ central touchscreen: Serves as the hub for infotainment, navigation, and connected services.
- i‑Toggles shortcut bar: Five configurable shortcut buttons positioned under the central screen let users prioritise functions like climate control, navigation, and phone contacts for quicker access.
- Ambient lighting: Customisable in eight colours, extending mood lighting from the dashboard into the doors.
- Practicality (308 SW): The estate features a 40/20/40 split folding second row with controls accessible from the cargo area for enhanced versatility.
The cabin emphasizes a clean, welcoming environment with premium materials and well‑integrated controls that underpin Peugeot’s greater refinement effort.
Powertrain Range & Performance
A key highlight of the new 308 family is its diverse powertrain portfolio, covering electric, hybrid, mild‑hybrid and conventional options:
100% Electric – Peugeot E‑308
- Motor: 115 kW (156 hp) with 270 Nm torque.
- Battery: 58.4 kWh (55.4 kWh usable) operating at 400 V.
- Range: Up to 450 km (WLTP) combined.
- Charging:
- AC onboard charger: 11 kW three‑phase.
- DC fast charge: 20% → 80% in ~32 min at 100 kW.
- Driving modes: Regenerative braking selectable across three levels allowing smoother deceleration and energy recovery.
- Advanced features: Plug & Charge for seamless charging without apps/cards; V2L (Vehicle‑to‑Load) capability up to 3.5 kW.
Plug‑In Hybrid (PHEV 195)
- Combined Output: 195 hp (143 kW).
- Engine: 1.6 L turbo petrol (150 hp) + 92 kW electric motor.
- Battery: 17.2 kWh; electric range: up to 85 km WLTP.
- Transmission: 7‑speed dual‑clutch automatic (e‑DCS7).
- Charging: ~2 h 5 min with 7.4 kW charger.
Other Powertrains
- Hybrid 145: 145 hp mild‑hybrid pairing with a dual‑clutch 6‑speed transmission, offering electric‑assist torque and emission control.
- Diesel: 1.5 L BlueHDi 130 efficient diesel engine for traditional efficiency needs.
This varied lineup ensures the 308 appeals to a wide customer base transitioning through different levels of electrification.
Sustainability & Build
Peugeot has also prioritized sustainability:
- Recycled & renewable materials: >30% of components across both 308 and 308 SW.
- Recyclability: 85% by mass & 95% recoverability.
- Notable uses: Dashboard components made from hemp fibre and recycled plastics in various parts.
Both models are assembled at Peugeot’s Mulhouse plant in France.
Source: Stellantis
